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- Lotte Chemical Wins Two Main Awards at 2026 Red Dot Design Awards.
- Targeting high-tech industries with robotics-specialized and recycled visualization material solutions
- Lotte Chemical Wins Two Main Awards in the 'Material and Surfaces' Category of the 'Design Concept' Section at the 2026 Red Dot Design Awards… Presents Robotics-Specialized Design Solutions and Paintless Recycled Materials with Stone Textures
- Introduces Design-Specialized AI Agents Throughout the Development Process… Proves Global Material Design Competitiveness with a Total of 28 Awards at the World's Top Three Design Awards Since 2015
- Lotte Chemical: “Maximizing Material Functionality, Aesthetics, and Emotional Appeal Based on AI Technology,” “Will Continue to Provide Integrated Solutions Combining Material Design and AI Based on Close Communication with Customers”
Lotte Chemical announced that it has won two main awards at the '2026 Red Dot Design Award,' one of the world's top three design awards.
The Red Dot Design Award is a globally prestigious international design award established in Germany in 1955 and is considered one of the world's top three design awards, alongside Germany's iF and the U.S. IDEA. Lotte Chemical simultaneously won two main awards in the 'Material and Surfaces' category of the 'Design Concept' section for 2026. By recording a total of 28 awards at the world's top three design awards since 2015, the company has once again demonstrated its differentiated global competitiveness in the field of materials design. In particular, these winning entries are characterized by the sophisticated fusion of the physical properties of materials and the latest design trends through the introduction of design-specialized AI agents throughout the entire development process. Lotte is accelerating its company-wide transition to artificial intelligence, as Chairman Shin Dong-bin has emphasized AI-based business innovation and the strengthening of business competitiveness at key management meetings.
The winning entry, "Soft Robotics," is a robotics-specialized design solution that maximizes light reflection and scattering effects by incorporating lighting effects into scratch-resistant plastic materials. By fusing color rendering technology with lighting technology, it realizes emotional interaction effects between humans and robots through material design and is applicable to exterior materials for robotics and humanoid robots, as well as mobility products.
The additional winning entry, "Beat Plus," is a paintless design solution that visualizes a stone texture by incorporating recycled particles derived from aircraft parts into plastic materials. Notably, it was developed as a "PFAS-Free" material that does not contain PFAS (perfluorinated compounds), simultaneously satisfying global environmental regulations and human safety. This material can be widely utilized in product categories where exterior design is critical, such as outdoor speakers, home appliances, IT devices, and mobile equipment.
Lotte Chemical stated, “This award is the result of maximizing the functionality, aesthetics, and emotional appeal of materials by actively introducing AI agents specialized in design perspectives,” adding, “We plan to continue providing intelligent integrated solutions that combine materials, design, and AI based on close communication with customers.”
Note: This story has not been edited by The Polymerupdate Editorial team and is auto-generated from a syndicated feed.
